Attending SIBA’s social media summit in South Carolina.  Only been here a few hours and already has been well worth the 400+ miles driven through the snow last night on small, winding NC mountain roads.  Stayed up till 1:30am chatting with fellow writers Darnell Arnoult and Pam Duncan – very funny storytellers.  McLatte this morning hit the spot.

Now here in Greenville already chatting with some of the best Southern independent booksellers — my good friends like Jef at Bound to Be Read in Atlanta, Kelly at Fountain Books in Richmond and Jamie at the newly opened FlyLeaf Books in Chapel Hill, NC.

Just listened to the incredibly successful and delightfully colorful Gary Vaynerchuk (built his family’s local wine business into a multi-million-dollar national leader in the industry and then leveraged social media to promote his video blog Wine TV).  He talked about social media in a way that made sense to me.  Most important, you have to be out there on Twitter and Facebook BUT not just talking, ah, listening!

According to Gary, you should spend no more than 30 minutes writing your content, i.e., blog entries, tweets, Facebook comments, etc. and then the rest of your time getting people to see it/use it.  With 60 million people a day signing up for Facebook, I think he’s on to something.

For me, still trying to strike that perfect balance though between my writing and the business of writing.  And when I spend too much time in the social media world, I begin to miss the people dancing around in my head!

More tomorrow — but I see dinner with great booksellers tonight!

Gary sporting his Jets' goodluck beard.

Gary sporting his Jets' goodluck beard.

Posted January 6, 2010 at 11:15 am · 3 comments · Leave a Comment


  1. Roy Petitfils, January 7th, 2010, 12:25 am

    I struggle with the same thing Susan. Balancing the biz and the craft itself is tough. I err on both sides. I've read Crush It and, like you I found that it simplified and clarified the social media landscape. Not sure that I can get out great content in 30 min. per day. That would be the advantage of video blogging--which I'm trying.
  2. Leisa Hammett, January 7th, 2010, 9:29 pm

    I'm Facebook-ing this to my Nashville Women Who Blog group, Susan! Thanks! You're a beacon!
  3. Janie Watts, January 8th, 2010, 7:10 am

    Loved what you shared with us about the balance between the business of writing and actually writing. It is sometimes difficult to bounce back and forth between the two, but so important. I guess you could say we have to be good at multi-tasking.

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Susan Gregg Gilmore